I’m blogging from BrandSmart 2008, a brand marketing event put on by the Chicago AMA. It’s been a great day so far, with keynotes from thought leaders from Miller, Thinktopia, Digitas and Google. Interactive Mediums is lucky enough to have the opportunity to co-sponsor the event, and provide the ability for conference participants to text their questions for speakers throughout the day. It’s a really simple thing to do, but it’s also very useful as people are asking questions that they might not otherwise (I think some people don’t like raising their hands).

As you can imagine, the key message from this conference is: the world is changing. What was is no longer what is. People do not want to be communicated at, they want to be communicated with. The mobile phone has a strong seat at the table in this new world…and we feel right at home :)