We’re always working to find ways to provide our customers with the tools they need to better manage their marketing campaigns. One of the areas we will be focusing on in the short term is charting.
Numbers are great, but a picture is worth a thousand words. We have recently added to the subscription campaign the ability to view several key pieces of information in a concise, flexible manner.
Two new graphs can be found on the “View Subscribers” page of an existing subscription campaign. The first is a line graph showing the total number of subscribers to your list over time. This graph is a great way to visualize the growth of your subscription list. When viewing data within a month’s timeframe, you are also able to see when messages were sent to the list. A black point on the line graph indicates that a message was sent on this day. Hovering over the point with your mouse will display the description of the message that was sent.
The second is a bar graph that shows you the opt-ins and opt-outs for your subscripion list for a given period of time. The green bar indicates opt-ins, with light green representing unconfirmed opt-ins, and dark green representing confirmed opt-ins. The red bar indicates opt-outs. This chart can help you determine how your subscription list is growing.
The time frame for the two graphs is always the same, allowing you to see how the opt-ins and opt-outs in the bar graph affected the total number of subscribers represented in the line graph.
This is just the beginning. Over the next few months, we plan on further enhancing TextMe with additional charts and graphs to help you visualize important pieces of data.
