New hire: Gib Bassett, Director of Marketing

I’m very excited to welcome Gib Bassett to the Interactive Mediums team as Director of Marketing. Gib joins the team from Fair Isaac Corp., where he led product marketing for the company’s analytic and business rules software tools business. In his initial role with the company he held product management responsibility for the marketing services business unit, which featured hosted customer and prospect databases, customer data integration, and data enhancement for many leading business to consumer companies. Gib’s background includes 15 years of marketing and product management experience with a variety of publicly held and start-up technology firms, including SPSS, Platinum Technology and Visual Insights.