Mobile marketing is special. It provides the rare capability of putting you in direct contact with your target audience.
We’ve been very busy the past several weeks adding new features to TextMe to help you collect and manage data about your customers. The first of these new features I’d like to introduce is the Contact List.
The Contact List, accessible under the all new Contacts tab, provides you with the list of everyone who has participated in any of your mobile marketing campaigns. In addition to simply listing your contacts by their mobile number, you can also search for a contact by whole or partial mobile number.
Clicking on the mobile number will bring you to a screen where you can see all sorts of interesting data about that contact. This information includes data you have collected about the contact via web forms or SMS (more on this in future blog posts), messages the contact has sent in the past 48 hours, subscription lists the contact is subscribed to, and campaigns the contact has participated in. This information can be extremely valuable in determining which contacts are your most loyal, and which contacts you should be trying to engage more.
From this screen (and also from the Contact List screen), you can edit the contact’s data by clicking the Edit button by the contact details or Edit Attributes item in the side navigation bar. Changes will be saved to the database for use at a later time.
This is just the beginning. In future blog posts, I will discuss how to collect data from your contacts, what types of data you can collect, and what you can do with this data.
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