http://blog.interactivemediums.com/2009/09/14/asking-questions-of-the-mobile-data-asset/ Interactive Mediums blog about all things mobile and what we're doing to drive the mobile ecosystem Thu, 26 Aug 2010 18:48:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.interactivemediums.com/2009/09/14/asking-questions-of-the-mobile-data-asset/comment-page-1/#comment-5910 Co-Op Database for the Digital Channel | Hello Mobile! Wed, 27 Jan 2010 20:10:48 +0000 http://blog.interactivemediums.com/?p=428#comment-5910 [...] you can see in this blog post about the Mobile Customer Data Asset, there are many useful and high value ways collecting mobile customer interaction data can drive [...] [...] you can see in this blog post about the Mobile Customer Data Asset, there are many useful and high value ways collecting mobile customer interaction data can drive [...]

]]> http://blog.interactivemediums.com/2009/09/14/asking-questions-of-the-mobile-data-asset/comment-page-1/#comment-3730 What CMOs Need to Know about Text Messaging | Hello Mobile! Tue, 27 Oct 2009 20:56:24 +0000 http://blog.interactivemediums.com/?p=428#comment-3730 [...] It’s like adding a mobile attribute to your existing customer understanding, but it is a multidimensional view inclusive of demographic, attitudinal and transactional data all collected as part of mobile [...] [...] It’s like adding a mobile attribute to your existing customer understanding, but it is a multidimensional view inclusive of demographic, attitudinal and transactional data all collected as part of mobile [...]

]]> http://blog.interactivemediums.com/2009/09/14/asking-questions-of-the-mobile-data-asset/comment-page-1/#comment-3475 What’s up next for Hooters? Reality “Augmentation”? | Hello Mobile! Mon, 12 Oct 2009 14:05:27 +0000 http://blog.interactivemediums.com/?p=428#comment-3475 [...] was the marketing initiative.  We also prescibe a focus on data collection and reuse via a Mobile Customer Data Asset.  While the article doesn’t state as such, you might imagine Hooters interested in understanding [...] [...] was the marketing initiative.  We also prescibe a focus on data collection and reuse via a Mobile Customer Data Asset.  While the article doesn’t state as such, you might imagine Hooters interested in understanding [...]

]]> http://blog.interactivemediums.com/2009/09/14/asking-questions-of-the-mobile-data-asset/comment-page-1/#comment-3463 The Key to Mobile Customer Data | Hello Mobile! Tue, 06 Oct 2009 01:45:13 +0000 http://blog.interactivemediums.com/?p=428#comment-3463 [...] to segment customers to develop more effective email communications, not dissimilar to this recent blog post about the questions a Mobile Customer Data Asset might [...] [...] to segment customers to develop more effective email communications, not dissimilar to this recent blog post about the questions a Mobile Customer Data Asset might [...]

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