In the previous two posts, I showed how you can collect data about your customers after sending a broadcast message to a subscription list, and how you can use that data to create segmented filter groups of customers based on criteria that you define. Now, I’ll show how you can easily target specific groups of subscribers with a custom message.
We begin by heading over to the subscription list we’d like to send a message to, and clicking the Broadcast Message option in the sidenav. This will bring us to the Create A New Message screen. On this screen you will see the same filter configuration options that exist under the Contacts tab (described in more detail here). Using these filter options, we can create a series of filters that will restrict which of our subscribers will receive the message. In the screen shot below, we will be restricting our message to subscribers who have a zip code of 60803, 60606, or 60477, and whose first name is not “John”. Providing a name in the “Save this group of filters for future use under the following name” will save this group of filters for future use.
In addition to being able specify filters on the fly, you can also select an existing filter group to filter on. In the screen below, we can see that we will only be sending the broadcast message to members of the “Chicago Males” filter group, which we created in the previous blog post.
After clicking Send Now or Schedule, you’ll be brought to a message review screen, which will list the filters that will be applied when sending the message to your subscribers.
After clicking Submit, your message will be queued up for delivery to only the subscribers that match your filter criteria.
We still have a lot of plans with regards to how you collect data from your customers, and how you can use that data to drive a more successful marketing campaign. Stay tuned!
