More about the Mobile Marketing Strategy Map

October 20th, 2009 by Gib Bassett

Posted in Mobile Analytics, Mobile Application Development, Mobile Marketing, Mobile Website Design, SMS Text Message Marketing

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Today we were featured in MobileMarketer.com with an article titled, “How to create a mobile marketing strategy map.”  In it, we describe a process whereby marketers can quickly map marketing strategies to the mobile channel.  You can check it out here, but I also wanted to highlight recent posts that make reference to mapping mobile to your marketing strategy, many of which are good examples illustrating its use in practice.

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  1. From Direct Sales versus Direct Branding for Manufacturers | Hello Mobile!:

    [...] mobile marketing techniques applied to programs such as loyalty, product trial and couponing.  Mapping your marketing strategy to the mobile channel is a good first [...]

    Oct 25, 2009 @ 10:07 am

  2. From What CMOs Need to Know about Text Messaging | Hello Mobile!:

    [...] this means is that you must create a mobile marketing strategy in line with your overall customer retention and acquisition plans.  Engagement with the mobile [...]

    Oct 27, 2009 @ 3:29 pm

  3. From Best in Class Marketers to Focus on Customer Engagement in 2010 | Hello Mobile!:

    [...] We prescribe this same process to help marketers hone in on the mobile marketing strategy that will create the greatest impact to their business.  Doing so can yield results such as these, where a casino implemented a three tiered mobile program that is a fundamental part of its customer engagement strategy. [...]

    Dec 11, 2009 @ 2:12 pm

  4. From Feedback Loop a big part of Target’s Mobile Success | Hello Mobile!:

    [...] a retailer ahead of the curve when it comes to mobile channel marketing.  As we have discussed here before, mapping your strategy to the mobile channel identifies the most logical first steps into mobile [...]

    Dec 23, 2009 @ 3:29 pm

  5. From More 2D Bar Code Song and Dance | Hello Mobile!:

    [...] if it were not hard enough for marketers to know where to begin with respect to mobile marketing, companies like SnapTag and JagTag are creating confusion around one of the most talked about [...]

    Jan 9, 2010 @ 12:21 pm

  6. From From Alerts to Engagement: The Dimensions of SMS Value | Hello Mobile! The Interactive Mediums Blog:

    [...] As marketers in any segment – healthcare or otherwise – approach the mobile channel, they have a variety of options for getting started, as we have previously discussed around mapping strategy to the mobile channel. [...]

    Jan 31, 2010 @ 8:06 pm

  7. From Marketers Cannot Afford for 2010 to be the Year of Mobile Experimentation and Education | Hello Mobile! The Interactive Mediums Blog:

    [...] this reason, Interactive Mediums developed an exercise called “Mapping Mobile to Your Marketing Strategy,” that when complete identifies the best candidate projects that align with your existing [...]

    Feb 8, 2010 @ 12:13 pm

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