Today we were featured in MobileMarketer.com with an article titled, “How to create a mobile marketing strategy map.” In it, we describe a process whereby marketers can quickly map marketing strategies to the mobile channel. You can check it out here, but I also wanted to highlight recent posts that make reference to mapping mobile to your marketing strategy, many of which are good examples illustrating its use in practice.
- Active Customer Engagement Comes to Life for Mobile Marketers
- Retail and Consumer Products Companies Must Confront the Mobile Challenge
- What’s up next for Hooters? Reality “Augmentation”?
- The Death of Email…Long Live Email!
- The question of branded versus syndicated mobile applications for retailers
- A definitely not “wet behind the ears” retail example of Mobile Marketing Strategy
- Retailers Focused on Customer Experience Need to Consider Mobile
