http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/ Interactive Mediums blog about all things mobile and what we're doing to drive the mobile ecosystem Fri, 12 Mar 2010 14:41:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-6241 Marketers Cannot Afford for 2010 to be the Year of Mobile Experimentation and Education | Hello Mobile! The Interactive Mediums Blog Mon, 08 Feb 2010 18:13:56 +0000 http://blog.interactivemediums.com/?p=737#comment-6241 [...] this reason, Interactive Mediums developed an exercise called “Mapping Mobile to Your Marketing Strategy,” that when complete identifies the best candidate projects that align with your existing [...] [...] this reason, Interactive Mediums developed an exercise called “Mapping Mobile to Your Marketing Strategy,” that when complete identifies the best candidate projects that align with your existing [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-5972 From Alerts to Engagement: The Dimensions of SMS Value | Hello Mobile! The Interactive Mediums Blog Mon, 01 Feb 2010 02:06:03 +0000 http://blog.interactivemediums.com/?p=737#comment-5972 [...] As marketers in any segment – healthcare or otherwise – approach the mobile channel, they have a variety of options for getting started, as we have previously discussed around mapping strategy to the mobile channel. [...] [...] As marketers in any segment – healthcare or otherwise – approach the mobile channel, they have a variety of options for getting started, as we have previously discussed around mapping strategy to the mobile channel. [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-5563 More 2D Bar Code Song and Dance | Hello Mobile! Sat, 09 Jan 2010 18:21:23 +0000 http://blog.interactivemediums.com/?p=737#comment-5563 [...] if it were not hard enough for marketers to know where to begin with respect to mobile marketing, companies like SnapTag and JagTag are creating confusion around one of the most talked about [...] [...] if it were not hard enough for marketers to know where to begin with respect to mobile marketing, companies like SnapTag and JagTag are creating confusion around one of the most talked about [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-5456 Feedback Loop a big part of Target’s Mobile Success | Hello Mobile! Wed, 23 Dec 2009 21:29:11 +0000 http://blog.interactivemediums.com/?p=737#comment-5456 [...] a retailer ahead of the curve when it comes to mobile channel marketing.  As we have discussed here before, mapping your strategy to the mobile channel identifies the most logical first steps into mobile [...] [...] a retailer ahead of the curve when it comes to mobile channel marketing.  As we have discussed here before, mapping your strategy to the mobile channel identifies the most logical first steps into mobile [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-5264 Best in Class Marketers to Focus on Customer Engagement in 2010 | Hello Mobile! Fri, 11 Dec 2009 20:12:44 +0000 http://blog.interactivemediums.com/?p=737#comment-5264 [...] We prescribe this same process to help marketers hone in on the mobile marketing strategy that will create the greatest impact to their business.  Doing so can yield results such as these, where a casino implemented a three tiered mobile program that is a fundamental part of its customer engagement strategy. [...] [...] We prescribe this same process to help marketers hone in on the mobile marketing strategy that will create the greatest impact to their business.  Doing so can yield results such as these, where a casino implemented a three tiered mobile program that is a fundamental part of its customer engagement strategy. [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-3728 What CMOs Need to Know about Text Messaging | Hello Mobile! Tue, 27 Oct 2009 20:29:22 +0000 http://blog.interactivemediums.com/?p=737#comment-3728 [...] this means is that you must create a mobile marketing strategy in line with your overall customer retention and acquisition plans.  Engagement with the mobile [...] [...] this means is that you must create a mobile marketing strategy in line with your overall customer retention and acquisition plans.  Engagement with the mobile [...]

]]> http://blog.interactivemediums.com/2009/10/20/more-about-the-mobile-marketing-strategy-map/comment-page-1/#comment-3585 Direct Sales versus Direct Branding for Manufacturers | Hello Mobile! Sun, 25 Oct 2009 15:07:27 +0000 http://blog.interactivemediums.com/?p=737#comment-3585 [...] mobile marketing techniques applied to programs such as loyalty, product trial and couponing.  Mapping your marketing strategy to the mobile channel is a good first [...] [...] mobile marketing techniques applied to programs such as loyalty, product trial and couponing.  Mapping your marketing strategy to the mobile channel is a good first [...]

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