Today Jeff Judge, Interactive Mediums co-founder, was part of a roundtable event for the Chicago Business Marketing Association (BMA). BMA/Chicago is the Business Marketing Association’s single largest chapter, serving nearly 450 business-marketing professionals through professional development, networking events and programs. 
BMA/Chicago enhances critical thinking, communication and managerial skills by bringing our members face to face with the nation’s top b-to-b marketing thinkers and practitioners.
You can view video excerpts of Jeff here on our YouTube channel, but I also wanted to highlight a few notable aspects to the presentation:
(1) To help audience participants get started on the right path with mobile, we offered a Mobile Strategy Starter Kit which could be accessed via a text message interaction. Text the word BMA to 50101 to be sent a link to the kit, which features step by step instructions for getting started as well as answers to many of the common questions asked 
by marketers around mobile.
(2) The concept of “engagement” was introduced as a way of showing how much greater an opportunity mobile represents for marketers to reach their customers relative to other mediums. It is consistent with our view of Active Customer Engagement as the killer application for the mobile channel.
(3) The presentation also featured an example of in-application advertising, all the rage currently due to the acquisition of AdMob by Google. Our work with Newser was featured.
