http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/ Interactive Mediums blog about all things mobile and what we're doing to drive the mobile ecosystem Mon, 12 Jul 2010 21:56:41 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5973 From Alerts to Engagement: The Dimensions of SMS Value | Hello Mobile! The Interactive Mediums Blog Mon, 01 Feb 2010 02:08:08 +0000 http://blog.interactivemediums.com/?p=1187#comment-5973 [...] Those companies that leverage mobile marketing techniques in a parallel fashion to target the revenue side of business should experience even greater results by increasing the pool of highest value customers – the 20 or so percent which generate the greatest value, be it profits or revenue.  The key to unlocking that added value is employing mobile engagement techniques such as promotions and others that call consumers to action. [...] [...] Those companies that leverage mobile marketing techniques in a parallel fashion to target the revenue side of business should experience even greater results by increasing the pool of highest value customers – the 20 or so percent which generate the greatest value, be it profits or revenue.  The key to unlocking that added value is employing mobile engagement techniques such as promotions and others that call consumers to action. [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5890 Marketers’ Priorities All Screwed Up with Respect to Loyalty | Hello Mobile! Wed, 27 Jan 2010 19:12:38 +0000 http://blog.interactivemediums.com/?p=1187#comment-5890 [...] Marketers need to as well be aware that even relevant offers may struggle against the tide of comparison shopping enabled consumers expected to change the retail landscape this year and beyond.  Successful retailers will build relevancy into their loyalty programs, but also recognize that engagement strategies such as SMS text message promotions advertised in store can prevent customers from leaving for better deals, addressing key challenges threatening to make loyalty a mythical concept. [...] [...] Marketers need to as well be aware that even relevant offers may struggle against the tide of comparison shopping enabled consumers expected to change the retail landscape this year and beyond.  Successful retailers will build relevancy into their loyalty programs, but also recognize that engagement strategies such as SMS text message promotions advertised in store can prevent customers from leaving for better deals, addressing key challenges threatening to make loyalty a mythical concept. [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5541 Keeping Customers In-Store Key for Retailers Concerned with Mobile Comparison Shoppers | Hello Mobile! Thu, 07 Jan 2010 19:45:29 +0000 http://blog.interactivemediums.com/?p=1187#comment-5541 [...] keep customers in-store and increase the probability of purchase, retailers should build engagement strategies into their mobile plans such as text message promotions like sweepstakes and other [...] [...] keep customers in-store and increase the probability of purchase, retailers should build engagement strategies into their mobile plans such as text message promotions like sweepstakes and other [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5497 How Real a Threat is the Mobile-Enabled Comparison Shopper? | Hello Mobile! Wed, 30 Dec 2009 22:13:08 +0000 http://blog.interactivemediums.com/?p=1187#comment-5497 [...] mobile device to a cashier, or worse lose the sale as the customer leaves for another store.  Loyalty, already so hard to engender among customers, is literally out the door as a means of creating a steady flow of [...] [...] mobile device to a cashier, or worse lose the sale as the customer leaves for another store.  Loyalty, already so hard to engender among customers, is literally out the door as a means of creating a steady flow of [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5488 Marketers Striving for Loyalty Should Make Mobile Engagement the Target | Hello Mobile! Sun, 27 Dec 2009 21:22:08 +0000 http://blog.interactivemediums.com/?p=1187#comment-5488 [...] Brand Marketers Break through the Engagement Barrier with Mobile Promotions [...] [...] Brand Marketers Break through the Engagement Barrier with Mobile Promotions [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5440 Interactive Mediums Client Budweiser Embraces the Mobile Customer Experience | Hello Mobile! Tue, 22 Dec 2009 16:03:16 +0000 http://blog.interactivemediums.com/?p=1187#comment-5440 [...] Brand Marketers Break through the Engagement Barrier with Mobile Promotions [...] [...] Brand Marketers Break through the Engagement Barrier with Mobile Promotions [...]

]]> http://blog.interactivemediums.com/2009/12/20/brand-marketers-break-through-the-engagement-barrier-with-mobile-promotions/comment-page-1/#comment-5431 Tweets that mention Brand Marketers Break through the Engagement Barrier with Mobile Promotions | Hello Mobile! -- Topsy.com Mon, 21 Dec 2009 12:55:55 +0000 http://blog.interactivemediums.com/?p=1187#comment-5431 [...] This post was mentioned on Twitter by Text Marketing Today and Mark E Johnson, TextMe. TextMe said: Company blog post: Brand Marketers Break through the Engagement Barrier with Mobile Promotions http://bit.ly/8G2gnl [...] [...] This post was mentioned on Twitter by Text Marketing Today and Mark E Johnson, TextMe. TextMe said: Company blog post: Brand Marketers Break through the Engagement Barrier with Mobile Promotions http://bit.ly/8G2gnl [...]

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