Today on MobileMarketer.com Interactive Mediums client Budweiser was featured for their strategic and creative efforts to target customers in the mobile channel. During the summer of 2009, the company targeted the mobile customer experience to great effect, blending a Smartphone application, mobile website and interactive SMS text message promotion.
In 2006, Budweiser partnered with Interactive Mediums to power a similar SMS text message sweepstakes at the point of sale. As both established and smaller brands alike take their initial steps into mobile marketing, sweepstakes are a proven approach to engaging customers in the mobile channel to drive sales, improve loyalty or build a brand. As 2010 is about to open, marketers and promotional services providers in any discipline – branding, demand creation, or loyalty – owe it to their companies and clients to investigate this powerful promotional tactic as part of their plans.
Budweiser’s news is especially timely given recent posts about why mobile sweepstakes and contests are an absolute necessity for brand engagement and best practices for executing winning promotions.
