Comments on: Marketers Striving for Loyalty Should Make Mobile Engagement the Target http://blog.interactivemediums.com/2009/12/27/marketers-striving-loyalty-mobile-engagement-target/ Interactive Mediums blog about all things mobile and what we're doing to drive the mobile ecosystem Mon, 12 Jul 2010 21:56:41 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Marketers’ Priorities All Screwed Up with Respect to Loyalty | Hello Mobile! http://blog.interactivemediums.com/2009/12/27/marketers-striving-loyalty-mobile-engagement-target/comment-page-1/#comment-5869 Marketers’ Priorities All Screwed Up with Respect to Loyalty | Hello Mobile! Mon, 25 Jan 2010 18:19:07 +0000 http://blog.interactivemediums.com/?p=1236#comment-5869 [...] still missing opportunities with loyalty programs: Survey” immediately brought to mind this recent post of ours, as well as the answer to the missing component: mobile [...] [...] still missing opportunities with loyalty programs: Survey” immediately brought to mind this recent post of ours, as well as the answer to the missing component: mobile [...]

]]> By: Retailers Fixated on iPhone Should not Forget Text Message Engagement | Hello Mobile! http://blog.interactivemediums.com/2009/12/27/marketers-striving-loyalty-mobile-engagement-target/comment-page-1/#comment-5635 Retailers Fixated on iPhone Should not Forget Text Message Engagement | Hello Mobile! Fri, 15 Jan 2010 03:02:32 +0000 http://blog.interactivemediums.com/?p=1236#comment-5635 [...] The observations reported in the article highlight just how powerful a marketing platform the iPhone has become yet retailers should not forget about text messaging as an effective mobile marketing method that can reach almost any mobile phone user.  Although applications are popular, engagement via text messaging is being used by retailers to overcome challenges around loyalty and comparison shopping behavior. [...] [...] The observations reported in the article highlight just how powerful a marketing platform the iPhone has become yet retailers should not forget about text messaging as an effective mobile marketing method that can reach almost any mobile phone user.  Although applications are popular, engagement via text messaging is being used by retailers to overcome challenges around loyalty and comparison shopping behavior. [...]

]]> By: Keeping Customers In-Store Key for Retailers Concerned with Mobile Comparison Shoppers | Hello Mobile! http://blog.interactivemediums.com/2009/12/27/marketers-striving-loyalty-mobile-engagement-target/comment-page-1/#comment-5540 Keeping Customers In-Store Key for Retailers Concerned with Mobile Comparison Shoppers | Hello Mobile! Thu, 07 Jan 2010 19:43:12 +0000 http://blog.interactivemediums.com/?p=1236#comment-5540 [...] This is a logical recommendation, yet it will not prevent price sensitive, mobile enabled customers from comparison shopping and potentially leaving the store.  It also ignores reseach suggesting that loyalty not be the target, but rather engagement. [...] [...] This is a logical recommendation, yet it will not prevent price sensitive, mobile enabled customers from comparison shopping and potentially leaving the store.  It also ignores reseach suggesting that loyalty not be the target, but rather engagement. [...]

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