2009 marked the beginning of an effort at Interactive Mediums to keep watch on the mobile marketing industry and lend our unique perspective on happenings as they relate to the value we bring to our clients.
The pace of innovation in mobile and urgency to begin engaging customers in mobile interactions demands we pay attention to news of the day. More importantly is that we have a relevant point of view. Hello Mobile! is our forum for communicating these views. Others are listening as well, such as MobileMarketer.com which today recognized our article “9 Steps for SMS Marketing” among the “Top 15 industry-expert columns of 2009.”
As 2010 begins, look for further insights, commentaries and directives from our blog. Before we look forward though, here are the top 10 most popular posts of 2009 – I wonder what this list will look like next year, the key trends and topics? Stay tuned.
- Is Apple the Mobile Walmart?
- The Key to Mobile Customer Data
- Acxiom Clients Seeking a Differentiated Mobile Offering Should Look Elsewhere
- Advice to Marketers: Don’t Confuse Mobile Advertising with Mobile Marketing (or Active Customer Engagement)
- Establishment Converges on Active Customer Engagement
- Lessons From Less Than Successful Mobile Apps
- Thankfully, More about Active Customer Engagement
- Vendor Lines Blurring but One Thing is Clear: Active Customer Engagement
- Insight into Apple’s App Store approval process
- Best in Class Marketers to Focus on Customer Engagement in 2010
