This post today on MobileMarketingWatch.com cites a Business Week article in which the Apple honcho bluntly describes his view of the utility offered by current mobile advertising formats. He also apparently sees this as an opportunity for Apple to innovate and ultimately dominate the mobile ad medium, even in the face of online ad champ Google and its mobile focus. We have speculated as much here.
Just the other day we blogged about the hype around mobile advertising created by recent acquisitions. We’ve also covered issues surrounding mobile ad metrics.
We’re keeping close tabs on developments in this area for our customers so they understand where to prioritize mobile advertising alongside their broader customer engagement charters inclusive of SMS text messaging, mobile optimized websites, smartphone applications and social media.
An integrated approach to mobile channel marketing – akin to creating more effective mobile ads – is an innovation which greatly increases the likelihood your mobile marketing efforts won’t suck.
