Subscription campaigns are unique. They don’t quite fit in with our other marketing campaigns, such as the Sweepstakes campaign, the Voting campaign, or the Survey campaign. Subscription campaigns are are long running (typically never ending) campaigns that collect a list contacts that wish to learn more about your product or service. These campaigns give you the unique ability to directly reach your customers based on all sorts of information that you have collected about them. In reality, the Subscription campaign is more of a living “list” than it is a “campaign”.
Introducing the Lists tab
Recognizing their uniqueness, we have recently updated TextMe to treat Subscriptions differently from the other campaigns. First and foremost, we have removed “Subscriptions” as a sub-item of the Campaigns tab, and given Subscriptions their own tab, called Lists. The Lists tab is your one-stop-shop for managing your Subscriptions. Upon clicking the new Lists tab, you will be brought to the new Subscription lists dashboard. The new dashboard gives you a nice, high level summary of your active Subscription lists. It shows you a graph of your current confirmed subscribers, which contains a breakdown of the subscribers for each list if you have less than ten active subscription lists. The dashboard also displays your active Subscription lists, any broadcast messages scheduled to be delivered, and a short list of recent messages sent to your subscribers. The “Lists” sub-tab will show you a detailed list of all of your subscription lists, regardless of whether they are active or not, and the “Messages” sub-tab will show you the message activity across all of your Subscription lists.
Sending a message now more intuitive
We have also recently changed the “Send / Schedule a New Message” screen to be simpler to understand and easier to use. The new screen gives you three options to identify the recipients of your message. The first option, “Lists”, allows you to select one or more of your subscription lists. If you choose this option, the message will be sent to all subscribers in the selected lists. The second option, “Segments”, allows you to specify a list of filters, or segments, to narrow down the list of recipients based on some criteria. If you choose this option, the message will be sent to the subscribers, in all of your lists, that match the filter criteria. TextMe customers can login and read more about filters here. The third option, “All subscribers”, will send the message to all subscribers in all of your active subscription lists.
Choosing whether to send the message now or to schedule it for future delivery is now handled by choosing a time. You can either choose “Now” to send the message right away, or choose “Future”, and specify the date and time you wish to send the message. We feel this is much more straight forward than the previous, multiple button approach.
Finally, in the “Message” section, you specify the description of the message, and the message itself. The message section also allows you to specify an override message for a single carrier (allowing you to send AT&T customers a different message, for example), or to collect data from your customers, if your TextMe subscription plan supports data collection.
When everything has been specified, click OK to be brought to a screen to review your message. If everything looks good on the review page, clicking “Submit” will schedule your message for delivery.
Where did the Messages tab go?
The new Lists tab does much of what the Messages tab used to do. But, there are a few functions, such as Message Search and Message Stream, that are not accessible in the Lists tab. Message Search can now be found at the top right of the page, right next to the My Account link. For customers with the Message Stream feature enabled, a new “Stream” tab will appear, right next to the “Lists” tab.
Questions/Comments/Suggestions?
If you have any questions, comments, or suggestions, about this change or anything else, we’d love to hear from you. Please don’t hesitate to contact us at support@textme.net.
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