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	<title>Comments on: Ad Pros Wake Up. Mobile is about Engagement, not Eyeballs</title>
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	<description>Interactive Mediums blog about all things mobile and what we&#039;re doing to drive the mobile ecosystem</description>
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		<title>By: How to Budget for Mobile Marketing &#124; Hello Mobile! The Interactive Mediums Blog</title>
		<link>http://blog.interactivemediums.com/2010/02/22/ad-pros-wake-mobile-engagement-eyeballs/comment-page-1/#comment-7062</link>
		<dc:creator>How to Budget for Mobile Marketing &#124; Hello Mobile! The Interactive Mediums Blog</dc:creator>
		<pubDate>Thu, 25 Mar 2010 14:53:36 +0000</pubDate>
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		<description>[...] As noted, mapping out a strategy is crucial to determining how best to allocate marketing dollars.  Moreover, when considering mobile marketing investments, be sure to understand the distinction  between advertising networks and customer engagement, as noted here. [...]</description>
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