Do you have an existing database of customers that you would like to start marketing to via the mobile channel? If so, TextMe makes it incredibly easy to utilize the information that you have already collected to start interacting with these customers via the mobile channel immediately.
Please note that the Mobile Marketing Association requires you to first obtain your customer’s permission before marketing them via SMS. There are several ways this can be accomplished. Please contact us for more information.
To get started, you first need to tell TextMe about the data you wish to store about your customers. You can check out this blog post to see how this can be accomplished.
Once your user data has been defined, you can start uploading your existing customer data into TextMe. There are two ways to do this.
The first is by selecting the Upload Contacts option under the Contacts tab. Upload contacts will upload your customer data into TextMe without associating your customers with any subscription list. Hence, it can be done without first obtaining permission from your customers to contact them via SMS.
After uploading your data file, which can be a Microsoft Excel spreadsheet, an Open Office spreadsheet, or a comma separated values (CSV) file, you will be brought to a screen where you can map the data in your data file to the attributes that you have defined in TextMe. If there is a column in the data file containing data you do not wish to upload, simply click the Ignore this column check box for that attribute.
After verifying the data mapping, TextMe will begin processing your data file in the background. An email will be sent to you when the upload is complete.
The second way to upload existing customer data into TextMe is by selecting an existing subscription campaign, clicking Subscribers, and choosing Upload Subscribers from the list of options. Upload subscribers will upload your customer data into TextMe as well as add them to the list of subscribers for this particular subscription campaign. If you have not already obtained their permission, TextMe will send an opt-in message to your customers asking if they would like to opt-in to your subscription list. If you have already obtained their permission, let us know, and we can help you get setup without sending the opt-in message.
The best part about uploading subscribers with the information that you have already collected about them is that you can immediately start segmenting your customers into groups and targeting groups of subscribers with custom messages.
We hope you find this capability useful. As always, let us know what else we can do to help!
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