This March 12, 2009 article on eMarketer.com titled, “Marketers Buzz About ROI,” is notable for what it doesn’t say – which is that mobile marketing is the tactic most important to executives subject to a recent survey.
As you can see in the accompanying chart, others in the list – from ROI to 
customer satisfaction – are attributes of marketing’s charter. This supports what we have written about many times before – that mobile marketing applied strategically can underpin, power and drive results for a variety of initiatives. With ROI the topmost concern, the measurability of mobile marketing programs surely contributes to its prominence in the list, even above social media.
Since every business is unique we find it helpful to perform a simple exercise designed to highlight the most immediate way mobile can create the highest value, as quickly as possible. You can read about it here.
