Interactive Mediums in Mobile Marketer’s Guide to Mobile Commerce

On May 11, MobileMarketer.com released an updated version of its Guide to Mobile Commerce and included is an article from Interactive Mediums.  Titled, “9 Steps to SMS Marketing,” the article speaks directly to marketing leaders unfamiliar with SMS text message marketing about the potential offered by this interaction channel.  As noted, choosing the right technology partner is crucial to success.  The article describes what forward thinking marketers should look for in a credible mobile marketing solutions provider.  Articles from BestBuy and the Mobile Marketing Association are among the companies represented in the updated guide.  Check it out today.