Updates Archive

Joining Interactive Mediums today are two individuals expected to make a big impact on the company; Amanda Gilmore, Account Executive and Julian Rockwood, Account Manager.

In her new role as Account Executive, Amanda Gilmore will be responsible for our inside sales operation where she will identify sales opportunities, conduct proactive outreach and handle in bound demand requests, and ultimately work with prospective customers to help them understand how mobile marketing solves business problems.  Amanda brings an extensive background in business development for high tech organizations as well as a wealth of experience working with direct clients and channels such as agencies.
 
Before joining the Interactive Mediums team, Amanda was a Business Development Manager for The SAVO Group.  Prior to that, she served as Media Sales Associate for VisualCast Media where she presented and sold outdoor advertising outlets in Chicago to national advertisers.  Amanda graduated from Loras College in Dubuque, IA with a Bachelors of Arts in Communications.

Also joining us today is Julian Rockwood, who as Account Manager assumes responsibility for the day to day tasks associated with ensuring our clients are satisfied and realizing the value of mobile marketing.  He came to Chicago this past July from the rust belt city of Toledo, Ohio, where he served as an account manager with a marketing strategy firm specializing in package design and building materials channel strategy.

Julian brings competencies in account management, marketing strategy, social media, analytics, and B-to-C thought process, and is very excited to bring his experience and enthusiasm to helping customers make the most of their mobile marketing efforts.  His hobbies include soccer, sound design, and running along Lake Michigan.

Those new to mobile marketing as well as experienced practitioners will be excited to learn about a new offering coming soon from Interactive Mediums.  Called Zero to Engagement, it’s a software and services bundle designed to help quickly execute a mobile marketing campaign that calls customers to action and in so doing, demonstrate return investment as a step toward leveraging mobile more broadly within a business.  Return on investment is at the core of any marketing investment and mobile is no exception.  Using our Strategy Mapping framework, this offering will:

• Identity a project that aligns especially well with mobile marketing techniques such as SMS text message promotions.
• Help define success metrics to gauge the program’s success.
• Show just how easy our Customer Engagement Platform makes it to configure and execute effective mobile interactions.

To learn more before the official launch of Zero to Engagement, contact us at info@interactivemediums.com.

I’m very excited to announce the hire of Drew Myler as Interactive Mediums Director of Interaction Design. We’ve been working with Drew for over 15 months and are ecstatic to have him join the team.

Drew’s professional background is centered around design, marketing and writing. He is proficient in UI design and cross-browser compliant XHTML/CSS development. He thrives on creative development and problem solving, and believes that good design communicates with simplicity, clarity and subtlety.

Drew most recently ran his own web design consultancy helping small businesses, entrepreneurs, non-profit organizations and educational institutions realize their online goals. He previously worked as an Interactive Web Designer at Duo Consulting, a web development and design company based in Chicago, where he worked with clients including CareerBuilder.com, the Chicago Park District and the Chicago Public Library.

Drew lives in Indianapolis with his wife and son, as well as a recalcitrant cat. He has left a personal blog languishing by the side of the Internet, but hopes to help it back to its feet one of these days.

I’m excited to welcome Amanda Juip to the Interactive Mediums team as Account Manager.

Amanda brings a solid digital marketing background and enthusiasm for mobile marketing to Interactive Mediums. Amanda most recently worked for Betawave, where she helped cultivate the Midwest region and sell through custom gaming and media programs to top CPG, Retail and Entertainment clients: Kellogg’s, Sears, General Mills, Nintendo, McDonald’s, Purina, and Kmart. In her agency days, she worked on notable campaigns under the agency leadership of JWT and Razorfish, including brand launches for Ford Fusion, JCPenney’s Ambrielle and “Every Day Matters” campaigns. Amanda ignited her passion for mobile while planning the 2007 JCPenney Back-to-School campaign, which involved a mobile media plan, mobile website, and an SMS campaign. The campaign promoted Chip & Pepper’s new denim line and involved mobile video, fashion tips, and exclusive promotions to participants. Aside from being a digital and mobile enthusiast, Amanda enjoys traveling, hiking with her two dogs, cooking and spending time with her family.

Welcome to the team Amanda!

Update 10/16/2009: We’ve hired! The position has been filled. Thank you to everyone who submitted there resume.

I’m very excited to announce that we’re looking for an Account Manager to join the Interactive Mediums team. The job description is below, if you are interested or know anyone that is, please apply via http://bit.ly/3Hkj0y.

Account Manager – Chicago, IL

Summary

Looking to hire an integral team member that thrives in a fast paced unstructured environment. Candidate must be capable of operating in multiple roles and enthusiastically perform a diverse range of tasks, duties, and responsibilities. Looking for candidate to grow and evolve within high growth company.

Responsibilities

• Respond to inbound sales inquiries, perform product demonstrations, follow-up
• Educate clients and prospects on mobile marketing, define objectives, and recommend solutions
• Provide first level customer support via phone and email, observe patterns, and recommend solutions
• Continuously improve the customer experience, identify issues, and implement solutions
• Assist operations with diverse range of projects and tasks
• Assist Director of Marketing with marketing actions

Requirements

• Ability to complete project tasks individually or delegate /coordinate with internal or external creative resources when appropriate
• Creative problem-solving ability and a consultancy mindset
• Demonstrated responsibility, follow-through and ability to generate results
• Strong analytic, strategic, and business reasoning abilities
• Entrepreneurial, enthusiastic, collaborative professional
• Excellent written and verbal communication skills
• A flexible, self-starter possessing an inherent intellectual curiosity
• Customer evangelist, passionate about providing excellent customer experience
• Experience in the following a plus (direct marketing, digital marketing, mobile marketing, brand promotions, CRM solutions, software as a service, technology / online products)

Education

• Bachelor’s degree in marketing or related field required.

Benefits

• Medical and dental insurance
• 401(k)
• Transit pre-tax enrollment
• Flexible vacation policy

I’m excited to introduce Ray Krueger, the latest hire to our engineering team. Ray joins Interactive Mediums from Trustwave where helped lead the architecture and development of new payment card industry compliance products. Prior to Trustwave, Ray was a Technical Lead at Orbitz Worldwide where he built an extensible web services platform for 3rd party travel sites such as Kayak.com to shop Orbitz inventory.

We’re all very excited to have Ray join the team and dive into data. He’ll be working on an iPhone app for the next 4-6 weeks and then digging in.

I’m very excited to welcome Gib Bassett to the Interactive Mediums team as Director of Marketing. Gib joins the team from Fair Isaac Corp., where he led product marketing for the company’s analytic and business rules software tools business. In his initial role with the company he held product management responsibility for the marketing services business unit, which featured hosted customer and prospect databases, customer data integration, and data enhancement for many leading business to consumer companies. Gib’s background includes 15 years of marketing and product management experience with a variety of publicly held and start-up technology firms, including SPSS, Platinum Technology and Visual Insights.

I don’t have a formal writeup for this prepared, but heads up – we’re looking for another engineer to join the Interactive Mediums team. You’d be helping build out our mobile marketing platform (Ruby/Rails, MySQL, CouchDB, RabbitMQ, etc) as well as getting your hands wet with mobile applications (primarily iPhone). Competitive salary, health and dental insurance, 401k, and pre-tax transit benefits. Our office is located at 656 W Randolph (three blocks from Ogilvy station).

If you’re interested, please send an email to me at jeff@interactivemediums.com.

UPDATE: As of 7/24/2009 this position has been filled

We’re excited to sponsor the next MoMo (short for Mobile Monday) Chicago meetup on July 20th, 2009.

Mobile Monday is a global community of mobile industry visionaries, developers and influentials fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. MoMo Chicago is the local chapter dedicated to Chicago and surrounding area (which is chalk full of mobile companies).

This month’s topic is “Niche Mobile Marketing.” As mobile marketing continues to mature, organizations are finding themselves looking for more personalized ways to engage target segments. In this month’s event you will learn key strategies from two mobile marketing veterans on how to effectively message to the growing Hispanic and Youth niche markets.

MEETING DETAILS
__________________________________________________________

Date: Monday, July 20, 2009
Time: 6:00 pm – 7:30 pm
Topic: Niche Mobile Marketing
Presenter: Ana Arredondo (Senior Consultant), Hugh Jedwill (Mobile Anthem)
Location: Acquity Group, 500 W Madison St, Suite 2200, Chicago, IL 60661
Location Notes: Participants can sign-in at the reception desk on the 3rd floor (picture ID required)

MEETING AGENDA
__________________________________________________________

6:00pm – Sign-In / Light-Dinner
6:10pm – 6:20pm Quick Industry News Updates
6:20pm – 6:40pm Mobile Marketing to the Hispanic Demographic
6:40pm – 7:00pm Mobile Marketing to the Youth Demographic
7:10pm – 7:30pm Marketer Roundtable
7:30pm > Beer / Networking

REGISTRATION
__________________________________________________________

To attend, please register at http://momochicago-07-2009.eventbrite.com/

We’re looking for someone to join our team and lead up all things marketing. A writeup of the job responsibilities, requirements and benefits can be found below – if you are interested or know anyone that fits the bill please visit http://interactivemediums.com/jobs to apply.

Marketing Director – Chicago, IL

Responsibilities:

• Formulate unique market positioning, brand messaging, and elevate company profile and exposure
• Drive market research and competitive analysis; perform target market analysis and develop marketing strategies for aggressive target penetration
• Direct media relations and manage PR strategy
• Manage copywriting / content development (online copy, user documentation, media kits, whitepapers, collateral, press releases, case studies, presentations, blog posts, customer communications)
• Coordinate with creative resources to develop effective online and print marketing campaigns to support sales / awareness efforts.
• Manage redesign of corporate website (interactivemediums.com) and continuous iteration
• Manage TextMe (textme.net) product marketing efforts
• Manage SEO / SEM
• Lead creative client services practice and assist with ideation/program development

Requirements:

• 5+ years of experience driving research, competitive analysis, launching new products, building brands, and developing growth strategies
• 3+ years of agency experience required
• Ability to complete project tasks individually or delegate /coordinate with internal or external creative resources when appropriate.
• Knowledge in creating national marketing plans, executing integrated campaigns and managing external / internal communications with press, analysts, employees, and customers
• Clear knowledge of the principles of integrated marketing and communications
• Creative thinker and problem solver
• Demonstrated responsibility, follow-through and ability to generate results
• Strong analytic, strategic, and business reasoning abilities
• Entrepreneurial, enthusiastic, collaborative professional
• Excellent written and verbal communication skills
• Must be equally comfortable with identifying high ROI marketing projects and strategies as they are in personally performing the tasks necessary to complete projects.
• Marketing experience for companies providing technology enabled services and web software products.
• Experience in the following a plus (direct marketing, digital marketing, mobile marketing, brand promotions, CRM solutions, software as a service, technology / online products)

Education:

• Bachelor’s degree in marketing related field required. Masters degree preferred.

Perks:

• Medical and dental insurance
• 401(k)
• Transit pre-tax enrollment
• Flexible vacation policy

UPDATE: As of 7/22/2009 this position has been filled