Interactive Mediums also offers mobile optimized web development as it’s an important part of an integrated mobile campaign. With advances in Smartphone technology such as the iPhone, offering mobile optimized versions of a website has become increasingly important as part of developing effective mobile marketing programs. To ensure your goals are met, we utilize the WURFL database (http://wurfl.sourceforge.net), an XML configuration file that contains information on capabilities and features of most handsets. When a user accesses a URL from their mobile browser, this database is prompted so that only the most appropriate version of the mobile website is served.
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