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  MMA releases updated Consumer Best Practices

  07.09.08 | Permalink | Comment?

  The Mobile Marketing Association has released their latest update (version 3.3) to their Consumer Best Practice Guidelines today, you can download it here:
  http://www.mmaglobal.com/bestpractices.pdf
  Highlighted in the guidelines are updates to general conduct (section 2), advertising and promotion (section 3), marketing to children (section 4) and explicit honoring of SMS STOP commands (section 8). We’re happy to [...]

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